UnitedMasters launches Beat Exchange, a marketplace to buy and sell beats – Billboard
Today (May 5), UnitedMasters announces the launch of BeatExchange, an organized marketplace for buying and selling beats. With the new platform, independent artists from the digital distributor will be able to buy or license beats from emerging and established producers, including the 3-time Grammy Award-winning producer. Hit Boy (Nas, Drake, Beyoncé), turbo (Gunna, Travis Scott, Lil Baby), Sham “Sak Pase” Joseph (Kodak Black, Rihanna, SAINt Jhn), Kato on the track and David Morse.
Available on desktop and the UnitedMasters mobile app, Beat Exchange is designed to foster discovery through editorial playlists and simplify browsing through beats when searching for specific sounds (genre, mood, instrument, etc.) . The Marketplace will offer producers what UnitedMasters has always provided independent artists – a bridge to big brands through exclusive opportunities and partnerships to generate new revenue streams. With Beat Exchange, participating producers will have ownership and licensing options as well as opportunities to monetize their beats through branding and sync deals.
“I started in the business at a young age selling beats online, so I understand how difficult it can be to get your music out there,” Hit-Boy said. “The way UnitedMasters is focused on solving this problem by providing tools designed specifically for producers aligns with my mission to give back to emerging talent.”
Coinciding with the launch of Beat Exchange, UnitedMasters is also releasing Who made the beat? – a new content series, brought to you by Crown Royal 18, highlighting the industry’s top producers sharing the stories behind their hit debut record. The series will highlight how the right collaboration between producer and artist can propel the careers of both creators, demonstrating the powerful potential of the new UnitedMasters market.
Dedicated to empowering music creators, UnitedMasters has developed a platform where artists can streamline their creative process in a single app, including buying beats for their next track, distributing and promoting their music , access to tools to engage fans and explore monetization partnerships with some of the biggest global brands.
“Producers determine the sounds of our time, yet they are often overlooked. Our goal has always been to give independent artists the best tools to build lasting and successful careers in the music industry,” said Steve Stoute, founder and CEO of UnitedMasters. “Now we’re not only giving producers access to artists, but also the recognition they deserve as creators. The Beat Exchange is another way to challenge the status quo, directly connecting brilliant artists and producers so they can continue to take ownership of their creative journeys.