Sample Drill Takes Over New York Rap: The Rise of Bronx Drill
The New York rap scene has a new formula that is making songs go viral every day.
The art of taking a classic song and transmuting it to fit a new era through sampling has been a staple of hip-hop production for decades, but now the New York drill scene is experiencing its own. sample revival. We have entered the era of sample drilling.
Sample drilling is a subsector of New York drilling, and it’s been bubbling for two years. As the name suggests, the subgenre combines classic samples with New York Drill’s signature bass-heavy production, to create a sound that’s both nostalgic and modern. Flipping easily recognizable hits, like Lauryn Hill’s “Ex-Factor” or James Brown’s “Georgia on My Mind,” the songs are digestible and catchy, with plenty of viral appeal. TikTok played a big part in the explosion of the sampling exercise, with many tracks used as a soundtrack for viral trends, and now the movement has caught the attention of mainstream stars like Cardi B, who has hopped on the remix for fellow Bronx rapper Kay Flock’s sample song “Shake It.”
Young drill artists like Kay Flock, B-Lovee, Shawny Binladen and many more have played a pivotal role in promoting the sampling drill over the past few years. One of the biggest songs to emerge from the scene so far is B-Lovee’s “My Everything”. Produced by Cash Cobain, the song samples Mary J. Blige’s “Everything” and has been used over 400,000 times on TikTok and garnered two remixes featuring A Boogie and G Herbo.
Explaining how he gained a deep understanding of the throwback music he samples, Cash Cobain told Complex, “I grew up with my mom, my grandma, my whole family. We all love music, so I just know the music from their youth. It is [music] 60s, 70s, 80s, I know all that shit. All that music was ingrained in me, so when it comes time to make songs, I already know that shit.
Sample has become one of New York’s most popular musical movements, and its future is capped, with a group of impressive young artists leading the way. Here’s a crash course in the seething subgenre.