Friso is far from the only one who loves and makes music. Recent years have seen an increase in music production, particularly among young people – many of whom are starting out in makeshift home studios. In the UK alone, 67% of young people aged 7-17 make music, according to a 2020 report published by the charity Youth Music. And 85% said music made them happy – a sentiment no doubt echoed in some parts across the generations.
“Music is very much linked to a way of life, just like design. It’s so personal,” says Friso. “Both can really create space and say a lot about who you are as a person, what you value and how you view the world. They really go together. »
It’s a connection that sparked both curiosity and collaboration between IKEA and electronic music artists Swedish House Mafia, consisting of Axwell, Steve Angello and Sebastian Ingrosso. One question is at the heart of the collaboration: how to make life at home easier for those who listen to and create music there?
“People are already using our products to make music in their homes today, with simple setups in their living room or bedroom. We looked at those setups, their needs, and how we can improve them,” says Friso.