How Louis Theroux took over TikTok with the rap “Jiggle Jiggle”

Watch out, Jack Harlow!

Louis Theroux, the British documentary filmmaker of BBC fame, perhaps did not imagine himself as an MC, no less famous. Yet thanks to a few quirky rap verses he penned for a 20-year-old documentary — and a few savvy Manchester DJs named Duke and Jones — Theroux has become one of the most unlikely TikTok music stars.

The 51-year-old son of novelist and travel writer Paul Theroux debuted his rap “My Money Don’t Jiggle, Jiggle, It Folds” in a 2000 episode of his docuseries “Weird Weekends.” In it, Theroux traveled to New Orleans to interview Southern MCs like Mello T, Master P and QT-Pie – then took part in a rap battle live on the famous hip-hop radio station of the city, Q93 FM, refereed by local DJ Wild Wayne.

Carefully reading from a crumpled piece of paper, Theroux rhymed, in a distinctly primitive English accent: “My money don’t move, move, it bends / I like to see you move, move, that’s for sure.”

Twenty-two years later, a remix of his rap has sparked a dance craze on TikTok — where everyone from Snoop Dogg to Rita Ora can be found squirming to “Jiggle Jiggle.”

Theroux’s novelty rap found a new audience after a February 2022 episode of the YouTube series “Chicken Shop Date,” in which vlogger Amelia Dimoldenberg asked Theroux to reprise his original a capella rap. On March 16, Manchester DJ duo Duke and Jones created a stylish remix of the song and shared it on TikTok.

Since then, the track has been used in 1.2 million videos on the platform.

Theroux could not be reached for comment. But Duke and Jones, 26, whose real names are Luke Conibear and Isaac McKelvey, told The Times the documentarian is a “national treasure in the UK”.

“We didn’t look [‘Weird Weekends’] when it came out because we were about three,” the DJs said over email, “but the show stayed on Netflix for a while when we were in high school and it became quite the phenomenon in our group of friends.

The “Jiggle Jiggle” remix didn’t just raise the pair’s profile on TikTok – it landed them a record deal with Sony Music UK’s Robots + Humans imprint.

As children, Duke and Jones shared an affinity for playing FIFA, munching on grilled cheese and tinkering with beats on Logic. Once they mastered Logic’s built-in pitch correction plugin, they made a name for themselves with a TikTok series titled “Adding Auto-Adjust to Random Videos.” British analogues of American comedians the Gregory Brothers, behind the “Auto-Tune the News” gag, Duke and Jones would sift through old cartoons and TV interviews for clips to play.

“A lot of our early videos were about kids or angry people,” Duke and Jones said, “because we found that these two groups were talking quite rhythmically and hitting a much wider range of notes in their speech than conversation. normal, so this gives the autotune more to work with.

Theroux’s slow, orderly flow made the perfect specimen for a remix, they said. The duo then created an extended remix from an additional clip they found, featuring Theroux rapping on UK late-night show “The Russell Howard Hour” in 2018. cramps/cupping suffer from paralysis .

On the same show, however, Theroux issued a warning for his rhymes: “If you take hip-hop very seriously, doing a comedy rap is pretty sacrilegious.”

But like Theroux, Duke and Jones identify as hip-hop aficionados – they name Manchester rapper Aitch, as well as Denzel Curry and Kendrick Lamar as some of their favorite MCs. Besides their humorous remixes, the duo create their own original music; in 2020, they released a dubstep-infused house EP titled “Solace.” They can be spotted behind DJ booths in clubs in and around Manchester, or whipping up beats for artists like English grime MC Flowdan.

Is there any chance Theroux wants to pursue his hip-hop career? If so, Duke and Jones remain on standby.

” We do not have Again played the autotune remixes at clubs,” they said. “But we may have to make an exception for King Louis and stick him somewhere in the background.”

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